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Sales & Marketing

Head Of Marketing
Pune, India
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No. of open positions: 1

We are looking for a Head of Marketing to lead all our marketing and content initiatives. This is a leadership role and you will work closely with C-level management. As the Head of Marketing, you will be responsible for scaling inbound lead-gen, increase conversions, setting priorities, and driving ROI on the marketing budget.

We offer a competitive salary with best-in-class incentive structure and opportunities for future growth.

Responsibilities:

  • You should be able to develop engaging content to attract and convert customers. Ideally, you should be from a copy-writing background.
  • Directly contribute to Velotio’s growth through managing our website and driving traffic, creating various landing pages and optimizing conversion rates.
  • Lead authoring of case studies, white papers & other sales enablement content. Help shape and express stories of our work, and curate a portfolio of content that represents the range of our work, people, capabilities and impact.
  • Lead and manage LinkedIn Ad campaigns. Explore Google Ads as an additional channel.
  • Managing the editorial calendar and content publishing for Velotio’s tech blog and the marketing blog. Edit and proofread content written by our team and contributors.
  • Share content through various social media channels ensuring a strong web presence. Strategically grow social media following.
  • Segmenting & understanding of Velotio’s target audience and identifying trends across different customers. Leverage those trends to identify new growth strategies.
  • Monitoring and staying up to date with key industry trends and competitive insights.
  • Reviewing marketing & growth KPIs and suggesting changes and additions, where appropriate.
  • Identify and lead new initiatives - webinars, interviews with industry leaders, niche newsletters, etc.
  • Work with and manage contractors and external vendors for content, SEO and design.
  • Ensure SEO best practices are consistently utilized and implemented.

Experience: 5+ years

Qualifications:

  • A strong background in digital marketing and content writing with 5+ years’ experience.
  • Previous experience working within the IT/tech industry – especially product engineering & IT services or SaaS providers.
  • Previous experience targeting US startups or enterprises.
  • Practical experience with Google tools (Google Analytics, Google Ads, Google Tag Manager).
  • Understanding target persona's behavior and implementing this knowledge into campaigns. Having great customer relations skills with a focus on customer experience.
  • We are looking for someone entrepreneurial and who lead initiatives independently.
  • Native-level English speaker with creative writing skills & impeccable grammar.
  • Social media expertise and brand building focus.
  • Enthusiasm, good attitude & fanatical attention to detail.

How to apply:
Send in your resumes at careers@velotio.com with the following details in the email copy:
- When can you join? 
- Are you based out of Pune?
- Years of relevant experience

Please use this format for the Subject line: Resume for <job title>  

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