Our customer is an enterprise-grade SaaS technology provider diversified product suite and has built a presence across the United States, India, the Middle East, and Southeast Asia. They approached Velotio with a vision to develop a mobile SDK for Android and iOS for their AI-enabled loyalty management platform. The idea was to provide businesses with powerful tools to boost user engagement, enhance communication, and drive user action. With our holistic, user-focused, and technically advanced approach, we built an SDK in a mere span of 3 months. The SDK proved to be more than just another tool; it emerged as a finely calibrated solution that not only aligned with the client's exact requirements but also met the performance expectations of end-users.
Established a decade ago, our client specializes in loyalty platforms and solutions, offering a holistic insight into consumer behaviors and integrating multi-channel strategies that ensure a seamless, tailored, and consistent customer experience.
Spanning regions including the US, India, the Middle East, and Southeast Asia, they drive a diverse range of loyalty solutions in over 35 countries, collaborating with over 300 brands in sectors like clothing, footwear, retail, corporate groups, manufacturing, electronics, health and wellness, upscale dining and fast food, luxury items, entertainment, energy, travel, and hospitality.
Boasting a vast network of over 900 million consumers and processing 2 billion transactions, they have successfully secured a Series D investment of US$ 50M.
Our client has an AI-driven loyalty and engagement platform encompassing an impressive array of over 100 distinct Loyalty Programs. Their core mission is to develop profound and financially rewarding customer relationships by utilizing insights and tailored experiences.
We understood the platform was utilizing specific 3rd party tools to enable some captivating functionalities. Our customer wanted to replace these tools with an SDK that will be built entirely in-house and help businesses amplify user engagement and boost communication capabilities.
In response to this, the development of a mobile SDK for Android and iOS became paramount. All this was to be achieved while ensuring seamless performance and integration across Android and iOS platforms. This strategic move aimed to achieve business objectives while delivering a stellar consumer experience.
Our customer was looking to develop a mobile SDK for Android (using Kotlin) and iOS (using Swift) with the below functionalities -
In addition to the above features, there were three critical challenges that our team had to overcome
“Velotio empowered our loyalty management platform by integrating a mobile SDK for Android and iOS. The development and integration were executed with detailed attention to performance and seamless operation. We really liked their systematic approach and the feedback-driven process.”
Our customer sought a partner with profound technical understanding, a history of fruitful partnerships, and an unwavering commitment to customer-centricity. Our proven proficiency in mobile application development, established track record of delivering top-tier, performance-driven solutions, and our understanding of Android (Kotlin) and iOS (Swift) platforms made us a natural choice for this ambitious project.
With a team consisting of a Project Manager, Android Architect, iOS Architect, Senior Android Developer, and Senior iOS developer, we kicked off the development of the SDK in August 2022.
The project was executed in three phases, starting with Requirement Analysis, then Building Proof of Concept, and moving to Product Development. Our team followed a systematic process to develop the SDK, targeting one feature at a time while maintaining a feedback-driven approach with regular client consultations to ensure swift addressing of any iterations or enhancements.
We initiated our collaboration with extensive consultations that helped us gain a clear understanding of the following aspects -
We also researched other SaaS players with loyalty management platforms similar to our customer.
Following the successful Proof of Concept (POC) phase, we embarked on the product development journey, dividing it into several phases. Our strategy focused on addressing one specific feature at a time, allowing us to maintain a high level of precision and concentration throughout the development process.
With a disciplined approach to issuing regular product releases, we ensured a minimum unit test coverage of 70% at all stages of development. This helped the product maintain its integrity and quality as it evolved.
We started the project in August 2022, and the SDK was launched in November 2022.
We carefully chose the tech stack for this project to ensure robustness, scalability, and seamless performance -
Successfully developed a mobile SDK for Android and iOS in 90 days.
2x surge in user engagement with enhanced communication and increased user action.
Enhanced the platform with analytical and customer-centric features, facilitating the onboarding of five customers.