The client was looking for a strategic tech partner with extensive mobile app development expertise to build an intuitive financial planning mobile application for iOS and Android devices.
The primary objective of the project was to create a mobile application that would provide a simple and easy-to-use interface for investors to plan their long and short-term investment goals, determine their investment and portfolio performance, asset allocation, cash flows, individual investment profile, and use strategies and recommendations to assess maximum outcomes.
Leveraging their deep domain knowledge, team Velotio developed a next-generation financial planning application with a clean and straightforward user interface. The high-quality standards of the app meet the client's requirements and exceed user expectations.
Our client is an India-based investment research and wealth management startup founded in 2010. The company comprises a team of stock market enthusiasts, financial advisors, and technologists who share a vision of providing superior advisory services around investing principles, lessons, money management, and more.
The company offers a comprehensive investment research platform with original research, opinions, and strategies for understanding, trading, and investing in the Indian financial markets. Additionally, they provide a fintech-enabled, SEBI-registered portfolio management service that utilizes online goal-based financial planning to customize each user's investments according to their needs.
Their algorithms allow switching between recommended debt and equity based on market conditions and user preferences. The investment options include the Surge India, Momentum, Index Market, and Long-Term Debt Portfolio. Our client's platform offers various investment choices and personalized strategies to help users achieve their financial goals.
The client approached us with a clear vision: to create an intuitive and easy-to-use finance planning app that would cater to the needs of modern users who prefer mobile applications. Our task was to transform this vision into a fully functional and user-friendly app, covering every aspect of its development journey from start to finish.
However, the path to building the app end-to-end had certain challenges.
Some of which were –
“Team Velotio did a great job! Their team handled the requirements, updates, and queries well and was always in sync with our roadmap and goals. We are delighted with their work and how they managed it throughout the journey, and hopefully, we will get a chance to work together soon.”
Velotio’s team took on all the challenges heads on to build an all-new finance planning application to its most stable version within the expected timeline. The team comprised a Lead/Senior Developer, a Product Manager, Junior Developers, and QA.
The team followed a systematic process to develop the mobile application, starting with research and analysis of the domain, framework, SDKs, and third-party libraries.
The project was broken down into sprints and milestones, with a two-week sprint duration. The team began by developing the base of the app, with a focus on core and independent features like a portfolio with debt and asset allocation view, reports, support, settings, etc.
After developing each feature, Velotio requested feedback from multiple stakeholders and continuously worked on building a better app.
The client could build the required product quickly by utilizing agile methodologies and the latest technologies. Here’s how the team operated in various phases.
The Velotio team combined its technical expertise with the client’s product vision to develop the MVP and get it to the market faster.
We were able to deliver the project with a lot of good and impactful features like:
The project was completed within six months, meeting the client's requirements of providing an intuitive and user-friendly solution. The application was launched in January 2023, and it received positive feedback from users.
The Velotio team maintains that the mobile app is up to date with the latest industry standards, enabling rapid and automated releases of new features.The client chose Velotio as its strategic engineering partner because of our in-depth expertise in mobile app development, digital experiences, and UI/UX design.
Team Velotio had the first MVP ready in just 8 weeks.
The mobile app provided direct access to user data and investment tracking, making it convenient for users who prefer mobile apps over web apps.
We built the app user interface to an Atomic design pattern, which allowed for a more modular and scalable design approach.