The company required a multi-room/multi-zone audio solution controlled by Android and iOS devices to communicate with multiple speakers without audio latency. The product was in the POC stage, and they wanted the app to support all local media libraries and online streaming services. To build an immersive, intuitive and hyper-personalized app, they were looking for someone with deep audio streaming expertise & GStreamer experience on Linux, Windows, Mobile & Embedded platforms.
Our customer is a leading US-based entertainment technology company. It invents, develops, and delivers technologies which are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners and consumers.
The customer identified clear pain points in the market pertaining to the lack of synchronisation in playing music from different rooms. The wired connections offered limited functionality, were operated by a remote device and only supported limited music sources. Our customer realised this opportunity and needed a smart solution that could address the limitations of traditional wired audio systems without hampering the audio quality.
The customer approached Media Magic (which got acquired by Velotio), considering our domain expertise in multimedia and mobile app development, to embark on their digital journey in 2011. The aim was to build a category-leading wireless audio technology that could offer wireless audio streaming across different devices and platforms, support multiple audio formats, and enable features like multi-room music, surround sound, and Hi-Res audio. They wanted to allow their partners to create differentiated products that elevate the user experience.
In the project initiation discussion, we identified the possible features of the sample desktop application. We then studied a lot about the customer’s business model and offerings to understand the scope of the app and the functionalities it can offer.
The customer wanted to tackle multiple challenges while simultaneously planning to broaden their offerings.
Another key requirement was to support multiple connected speakers streaming from the same source. This would enable users to create groups or zones of speakers and play music from different sources in each zone. To achieve this, we needed to develop a custom protocol for inter-speaker communication and synchronization.
Additionally, we needed to develop an intuitive and user-friendly mobile app that could handle complex audio configurations and settings. This included configuring speakers in a group or zone, selecting different audio sources, adjusting volume and equalizer settings, and managing playlists and queues.
“We have been working with the Media Magic team (now acquired by Velotio) for over ten years. The working relationship is getting better and better. The team clearly understands network streaming services and multimedia frameworks very well. They deliver on time and rise to occasions when a critical issue happens. We are glad to partner with them and looking forward to the continuous collaboration.”
This partnership that began in the PoC phase has been long-standing for more than a decade now. The customer approached us with an idea, and together, through a shared vision, ambition and aligned business ethos, we were able to bring their idea to reality.
Starting with a single-member team - a developer, we scaled up to 22 members. And over the span of 12 years, the team assigned to the project has been flexible and adaptable based on the changing business requirement and evolving needs of the industry. And our team has been solely responsible for designing, developing, maintaining, and enhancing all things related to audio processing.
We successfully released this futuristic digital solution that addressed the limitations of traditional wired audio systems and provided users with a more immersive audio experience. As the market for wireless audio systems continues to evolve, we continue to help them stay up-to-date with the latest technologies and their users’ needs.
Won CES 2023 Innovation Award for Streaming.
Recognised as the gold standard for premium, immersive audio.